Samsung Electronics continued its expansion in the fitness wearable market with the launch of the Gear Fit2 and the Gear IconX in the Middle East and North Africa region.

Each product is designed with consumers’ fitness needs in mind, and includes features such as precise tracking technology and a standalone music player to provide users with the optimal fitness experience, said the company.

The Gear Fit2 features an embedded GPS and a heart rate monitor (HRM) that offer accurate and robust fitness tracking and measurement, while providing instant feedback on the user's workout. The Gear IconX are cord-free earbuds that can track fitness information and provide users with feedback on their running performance.

Both the Gear Fit2 and Gear IconX are optimized to benefit users’ various fitness levels, whether they are training for a marathon or taking a daily stroll through the neighbourhood, it said.

“A healthy lifestyle is top priority for consumers living in the Mena region. We are thrilled to bring them the best in innovative wearable technology to enhance existing routines and blend fitness with fun with the launch of two very special products. The Gear Fit2 and Gear IconX are the ultimate fitness companions that enable our valued customers to get more out of their fitness experiences and everyday activities,” said Fadi Abu Shamat, head of corporate marketing and retail for Samsung Electronics Levant.  - TradeArabia News Service