Swarovski, the global leader in cut crystal and fashion jewelry, presents during Ramadan an exclusive collection with Hanayen, which has made a compelling mark in the abaya and sheila market.

With its highly skilled designers, as well as shops in the leading malls throughout the UAE, the label represents true elegance and femininity in modest wear. Established in 1990, the brand, which takes an avant-garde approach to the traditional Arabian attire, is renowned for the opulence, majesty and grace of its designs.

“The simplicity of the abaya is the starting point for all Hanayen designs. With our expert design team, this concept evolves into garments of incomparable works of art, bejeweled and trimmed with luxurious fabrics and embroidery, appliqués and crystals from Swarovski,” said Rabee Nader AbdullaAl Awadhi, president, Hanayen Group.

Just in time for the holy month, wearers can choose from ready-made Abayas in different collections, or custom make one’s own Abaya using embellishments like Swarovski crystals, bows, ruffles, feathers, French tassels and much more. The designs and styles are carefully studded with a selection of Swarovski crystals of various colours and sizes, carefully emulating the inspiration found with the sea including strong bright colours reflecting shimmering water and diverse underwater life.

“This time, our Ramadan collection draws from the mysteries of the sea to incorporate a range of colors and motifs including blues, greens, and your classic neutrals. Our creative design team is in sync with the latest global trends and these trends are incorporated into each collection. With this particular collection, we have experimented with rich blue and teal tones that are elevated with fresh whites and bursts of dark pink. Additionally, the silvery light chrome lends a modern shine to this powerful colour palette, used in some of the outfits during the blessed season of Ramadan”, added Awadhi.

“As part of our ‘Ingredient Branding’ partner programme, we enjoy collaborating with artists, designers and regional brands who keep up to date and contemporary with the latest trends. We are pleased to collaborate with Hanayen with brand and design support packages - including a diverse selection of beautiful Swarovski crystals, to enhance their styles and designs,” said Andrew Mojica, managing director, Swarovski Middle East.

The marine-influenced Ramadan Collection from Hanayen will be available at Dubai Mall, Al Ghurair Center, Mall of the Emirates and City Centre Deira, City Centre Mirdiff and Yas Mall, Abu Dhabi from June 5 to July 10. - TradeArabia News Service