Dubai-based Paris Gallery, a leading luxury retailer in the Middle East, has introduced a new watch in the Fall-Winter 2014 range of Morellato Drops.

Alongside the jewellery, the exclusive and patented watch collection will be making its debut, with modular or pre-composed bracelets. It is a new, project. From now on, the "best hours" of our lives can be remembered with the Morellato Drops watches.

The Drops watches with a "gemstone case" (26 mm) feature exquisite details such as crystal inserts, in white or delicate nuances, on the bezel, a statement said.

The charms are interpreted in colours (lilac, amber, pink, pale blue, turquoise, black and rose gold), forms and designs that are always different, making for a true treasure chest of compact emotions; the extensive range of elements makes for an infinite number of possible combinations, it added.

There is also a large number of pre-composed jewellery items and watches.

Morellato’s new Drops watch will be the protagonist of a specific advertising campaign set to go out in the main women’s magazines and on TV. It will also be advertised using product placement activities.

The TV talent show XFactor, a runaway success amongst young people, has chosen Morellato’s Drops to make the look of each competitor unique and special. Each of them will be able to have fun putting together their own pieces of jewellery and watches, so they can express their own personalities on the stage. – TradeArabia News Service