du, a leading telecom and digital services provider), has announced a partnership with Netcracker Technology to leverage the transformative power of Netcracker GenAI Telco Solution.

 

It was formally initiated with partnership was officially inaugurated with an agreement during Gitex Global 2024, where du is showcasing with the theme, “Global collaboration to forge the future AI economy.”

 

The collaboration with Netcracker Technology will marking a significant leap towards realising a truly digital customer experience. du aims to pioneer the future of telecom services in the UAE by integrating Netcracker's cutting-edge GenAI solution, enhancing customer interactions through personalised, consistent, and multilingual support.

 

New standard

Fahad Al Hassawi, CEO at du said: "Our partnership with Netcracker Technology underscores du’s commitment to adopting technologies that empower our employees and elevate the experiences of our customers. Leveraging Netcracker's GenAI capabilities, we are setting a new standard for digital customer service in the telecommunications sector."

 

du and Netcracker Technology will transform customer interactions, introducing a new era of service that prioritises personalisation, accuracy, and inclusivity. Customers can expect significantly enhanced experiences characterised by personalised assistance tailored to their specific needs through the integration of GenAI-driven technologies. 

 

This initiative also ensures that support for all self-care related requests is consistently reliable and accurate, addressing customer needs efficiently. Additionally, the commitment to providing multilingual support underscores the partnership's dedication to inclusivity, ensuring that digitally assisted conversations are accessible to customers across diverse linguistic backgrounds.

 

Andrew Feinberg, Chairman and CEO of Netcracker, said: "Netcracker is excited to enter into this strategic partnership with du, a company that clearly shares our vision for the transformative power of GenAI in the industry. Our commitment to this collaboration reflects our belief in the potential of digital technologies to create more meaningful and efficient customer interactions."--TradeArabia News Service