Aruba, a Hewlett Packard Enterprise company, will demonstrate its Mobile First Architecture, a next generation networking architecture for the software defined enterprise at Gitex Technology Week running from October 14-18 in Dubai, UAE.

The company will be exhibiting under the theme ‘Delivering better experiences through digital transformation’ and

The Mobile First Architecture is purpose-built for the digital era and enables enterprises to rapidly innovate and transform their network so that they can deliver amazing experiences and simplify IT. It provides a secure, intelligent, non-stop networking experience on a single, open, software-defined architecture that extends from data centre to branch environments for a consistent IT experience across the entire enterprise.

Jose Vasco, regional director, MEMA at Aruba said: “Gitex is firmly established as the Middle East’s largest tech exhibition and networking platform – last year attracting over 100,000 visitors from 140 countries. We have been participating at Gitex for many years due to the importance of this regional event where many of our customers and partners attend.

“HPE Aruba’s senior leadership from the US and Europe will attend the show together with the company’s regional leadership in order to drive key discussions with customers and partners. Our objective is also to reach out to new potential clients and grow our regional business across key verticals such as education, hospitality, healthcare, government and retail.” – TradeArabia News Service