Adsertor, one of the UK’s leading technology companies, has teamed up with Bahrain Fintech Bay to build a strategic partnership and has selected Bahrain as its new GCC operation base.
 
The office will be located in Fintech Bay, the largest financial technology hub in the Mena region. Adsertor has come to Bahrain as Corporate Partners to Fintech Bay and will be working together to deliver value added digital services to the Fintech community as well as the wider business community in the region. The technology stack will also benefit Bahrain and regional Government entities who are embarking on digital transformation projects.

Sohail Nawaz MBE, CEO of the Mena region, commented on Adsertor’s choice of Bahrain Fintech Bay: “Our decision to partner with Fintech Bay is due to their leadership team and their innovative approach to creating and delivering real value to organisations within their eco-system."
 
“Fintech Bay provides an excellent value proposition for Adsertor’s plans to expand its footprint across the GCC and the Mena region, and this coupled with the wealth of local Bahraini entrepreneurs makes Bahrain a superb location to base our operations from. The geographical location of Bahrain to Saudi Arabia, the lower cost base compared to other parts of the GCC and the fantastic support of EDB Bahrain also played a major part in our decision to come here. We are committed to supporting local companies to benefit from the digital economy,” Nawaz added.

Timothy Roberts, Group CEO of Adsertor, says the expansion of Adsertor into Bahrain and the GCC was a big decision. "Following several visits and meetings in the region it became clear that the positive 'can do’ attitude and support was in abundance at Fintech Bay, Bahrain. We look forward to building a successful and long-term partnership with Fintech Bay and work closely with Khalid Saad and his team. Under Sohail’s leadership, the utilization of the Adsertor Technologies, artificial intelligence, retargeting and marketing strategies will open up major opportunities for the Bahrain Finance and Business Community. We are all looking forward to supporting the regional business communities with their digital transformation projects."

Adsertor‘s technology platform provides real-time predictive analytics, empowering businesses to better understand the interaction and engagement of their website visitors through building valuable insights that highlight recency, frequency and monetary patterns of their visitors.

One of Adsertor’s USP’s is the ability to consolidate all client data from existing systems such as CRM, Payment Gateways, Property Management Systems, Case Management Systems and EPOS and overlay website visitor insight information to the central database. This enables an enhanced understanding of how clients currently interact and engage, which is the first stage of any Big Data and AI strategy."

Khalid Saad, CEO of Bahrain FinTech Bay, commented: “We welcome Adsertor to Bahrain and Fintech Bay. Adsertor’s inclusion as part of the Fintech Bay community adds a unique technology service provision by providing added value business intelligence dashboards which will facilitate and accelerate digital engagement of Bahrain’s business community with their clients,”

Adsertor is the only platform of its kind on the island that is General Data Protection Regulation (GDPR) compliant and will fast become the go-to system for any business that is serious about its Big Data and AI strategy planning and implementation. - TradeArabia News Service