India-based Microland announced that it has repositioned its identity as a digital accelerator, and its new focus is to catalyse the digital transformation journeys of global enterprises.

With digital acceleration being the clear path for enterprises looking to transform their IT services, Microland will focus on the application of differentiated digital technologies and drive tangible business outcomes for clients, said the company in a statement.

This is the fifth wave of transformation at Microland. The Indian company has always had a clear vision of the future and has consistently adapted its business focus to stay relevant and ahead of the curve for its clients.

In its 29th year, Microland has digitally transformed with the changing times to enhance relevance to clients and businesses. This repositioning, signals the organisation’s shift in priorities from traditional and hybrid IT services to digital transformation services.

As a digital accelerator, Microland ushers a new wave of delivering value by leveraging digital business platforms for clients, enabling them to adopt newer technologies, enhance productivity and provide deeper insights to gain business competitive advantage, it said.

These platforms further help IT meet operations technology (OT) to create new insights that help clients navigate their digital journey seamlessly, it added.

Pradeep Kar, founder, chairman and managing director, Microland, said: “We have always envisioned the future over the years, be it being the pioneer of networking in India, leading the internet wave in Internet-1.0, being a pioneer of remote infrastructure management or that of hybrid IT infrastructure services.”

“In its new avatar, the company aims to accelerate our client’s digital transformation journey to deliver superior business outcomes with agility leading to enhanced user experiences,” he stated.

“We will help the clients, who may be at different levels of digital maturity, in accelerating the adoption of platforms and technologies to enhance the effectiveness of existing systems and revamp their operating models,” he added.

Bob Wysocki, the chief technology officer, said: “Clients today are faced with the reality that they must transform their current business into a digital business to remain relevant.”

“This can be a daunting task as creating a digital strategy requires keeping abreast of ever-quickening pace of modern technologies, determining how to evolve and managing the transformation effectively,” he said.

“There is a need for a partner who can understand these complexities and not only guide but accelerate an enterprise’s journey,” he added.

Purnima Menon, chief marketing officer, said: “Our repositioning has its roots in the fact that client ecosystems are made up of intricate components that are highly interconnected.”

“There is a need for a digital partner who can understand the complexities of this interconnected system. This is where our digital offerings can help simplify processes and provide insights that can lead to predictable outcomes,” she added.

Earlier this year, Microland had launched its ‘smartBranch’ offering that helped enterprises take the advantage of software defined networks. The company also recently opened its digital hubs in Birmingham, UK, and Pune, India, to deliver proximity world class digital accelerator services to its global clients.-TradeArabia News Service