Kodak Alaris, a leading IT solutions provider, has announced the appointment of Naji Kazak as general manager for Middle East, Africa, Turkey and Russia.

Kazak will lead the planning and execution of business development and strategy across this region.

Kazak has over 15 years of experience in hardware and software solutions in the Middle East and Africa, including several leadership positions within the document management industry. He has been instrumental in helping previous organizations grow their channel networks, increase market share and expand to new markets.

Since Kodak Alaris’ go-to-market model is partner focused with over 90 per cent of the company’s business routed through channel, partner recruitment and enablement is high on Kazak’s priorities, a statement said.

Other key areas that he will drive include customer oriented activities to build stronger relationships, enhancing the after sales support structure, building on the strength of the company’s production capture capabilities and identifying and targeting new markets and verticals.

Kazak will focus on driving business across the GCC, Turkey, Egypt, South Africa, and North Africa and target verticals including banking and finance, Government, BPOs, insurance, healthcare and education – industries where the company has traditionally enjoyed a great amount of success.

Gerry Kelliher, sales director, EAMER, at Kodak Alaris said: “Kodak Alaris has experienced a great amount of regional success in the last few years and we were looking for a leader who could accelerate this growth going forward. Naji’s high degree of technical competence, extensive engagement with customers and partners and deep understanding of market dynamics make him the ideal candidate to lead our efforts across the region. We expect him to drive the sales team to deliver the true value of our technologies to customers.”

“We are in the era of ‘Data Chaos’. Regional businesses are dealing with an exponential growth of data and related challenges. An integrated approach to information capture is the first step towards digital transformation and turning data chaos into business opportunity,” Kazak said.

“The Alaris IN2 Ecosystem, offering robust scanners and integrated software designed to work together, partners with deep experience to deliver solutions at scale and services to keep information capture solutions running flawlessly, combine to deliver on the promise of digital transformation for businesses and governments.

“I look forward to joining this great team to help establish Kodak Alaris as the information management company of choice and expand our growth initiatives. Our IN2 ecosystem is the best in the industry, and I am committed to ensuring that we have the right strategy in place to quickly respond to customer and partner needs and fully capitalize on market opportunities as they present themselves,” he added. – TradeArabia News Service