Palmarium acquires Lebara Group
LONDON, September 19, 2017
Palmarium, a swiss private family office and investor, through its subsidiary VIEO BV has announced the acquisition of Lebara Group and the Lebara trademark companies.
Lebara is one of Europe’s fastest growing mobile companies with more than 5 million active customers and operations in 10 countries, including Saudi Arabia.
As the value brand for the world’s travellers, students and migrant community, Lebara offers inclusive and accessible products and services.
Through its 275,000 outlets, Lebara has a unique reach to its growing customer base of over 3.5 million.
Lebara’s culture is driven by innovation and business successes and has a diverse workforce and best-in-class customer service with numerous industry awards.
Palmarium gives Lebara strong backing and expertise to grow and drive the digitalisation of the business.
The founders of Lebara are leaving the company. The new leadership team is led by Graeme Oxby as CEO.
Graeme Oxby is a highly experienced CEO for innovative telecoms companies, including prominent brands such Three and Virgin. At Virgin he transformed its business from prepay only to a contract business. Most recently he was Managing Director of Liberty Global’s European Mobile Business, where he successfully launched five new territories.
“Lebara is a vibrant and exciting growth business with a great deal of potential. I’m excited to be at the helm, and believe this acquisition, combined with the strength of the new leadership team and its strong investors, will take this business to the next level.” Oxby said. - TradeArabia News Service
