Dhofar Global, a leading supplier of hygiene products in the Middle East, has signed a partnership agreement with Dubai-based souq.com, a leading online retail and marketplace platform in the region.

As per the deal, Dhofar Global’s hygiene solutions will be available on souq.com for customers to view, order and request for delivery at their doorsteps, said a statement from the company.

The strategic move will help Dhofar Global widen its market reach by bringing its products closer to its customers as well as offering them a convenient and seamless shopping experience, it added.

According to a recent study, the Middle East’s e-commerce sector has spiralled upwards by 1,500 per cent in the last decade, with the GCC leading the region at a predicted growth of $20 billion in 2020 from $5 billion in 2015.

The UAE is at the forefront of online shopping with the highest transaction level of $332 per purchase per a KPMG survey of consumer habits in 52 countries, it stated.

CEO Chandan Singh said: “At a time when e-commerce is fast making inroads in the GCC and has garnered huge popularity in the UAE, making Dhofar Global products available online is a critical business move for us to ensure a wider reach.”

“In line with this, we have partnered with souq.com to ensure that our customers can order our hygiene solutions at their convenience,” he noted.

“We are confident that our new move will be beneficial for our patrons who will make use of this facility to order our products. Going forward, we will continue to introduce innovative measures to ensure optimum comfort and convenience for its customers,” added Singh. – TradeArabia News Service