Centrify names new EMEA channel director
DUBAI, April 15, 2017
Centrify, a leader in securing hybrid enterprises through the power of identity services, has appointed John Andrews as its new channel director for Europe, Middle East and Africa (EMEA) region.
Andrews will be reporting to VP and managing director for EMEA, Andy Heather, said a statement from the company.
In his new role, Andrews will be responsible for setting out and delivering on the company’s long-term channel strategy and building a core set of distribution partners and VARs across the region, including the UK, DACH, Middle East, Northern Europe and Southern Europe.
Andrews, who joined from BeyondTrust, has spent the last 18 years helping to build a channel presence and coverage in the Middle East and APAC markets for market-leading security vendors, including Juniper Networks, F5 and McAfee.
He also spent three years as marketing director for Computerlinks Distribution, managing a portfolio of more than 25 security-focused vendors.
As Centrify continues to invest funds and resources into channel marketing, one of the first jobs of the new channel director will be to evaluate 250+ partners and focus on establishing a top 10 tier of VARs in each region. Centrify also plans to introduce an enhanced and improved virtual training platform for partners, said the statement.
This will include a one-week boot-camp style delivery into each region, with intensive training to bring partners up to speed on the company’s services capabilities and encourage better cross-selling and customer support, it stated.
On his new role, Andrews said: “We have built up a strong channel network across EMEA over the past few years, but now is the time to assess these relationships to ensure our partners have the right skill set, product alignment and are committed to adding real value to our mutual customers."
"We also want to ensure we are working with channel partners that can offer specialist skills and routes into core vertical markets, including banking, retail and telcos," he added.-TradeArabia News Service
