Fakhro Electronics, part of one of Bahrain’s oldest and well-established groups of companies, and Avaya, a global leader in business communications software, systems and services, are celebrating 25 years of collaboration in implementing innovative technology solutions in the region.

The two companies will continue to collaborate to provide business communications and networking solutions and services to enterprises of all sizes in the Middle East & Africa region, they announced today.

Recent collaborations include working with Bahrain Petroleum Company (Bapco), the national oil company of Bahrain, to transform its network infrastructure and deploy Avaya’s next-generation Fabric technology to power the corporate network across its locations in Bahrain.

Fakhro Electronics is one the leading suppliers of telecommunications, networking solutions and services in the Middle East & African region, with sales and post-sales support offices in the UAE, Bahrain, Qatar and with value added partners in Saudi Arabia, Oman, Kuwait, Egypt, Lebanon, Jordan & East Africa.

Fakhro is an Avaya Diamond level Partner, the highest level available under Avaya’s partner programme, and is also a key member of the Avaya Aura Alliance, the world’s largest global Avaya-endorsed alliance.  
As the only company specialising in complex business communications, built on open and mobile software platforms and supported by a robust underlying network infrastructure, Avaya is able to help organisations of all sizes benefit from its solutions and services.

“Our mission is to be the leading ICT solution provider in the region, delivering innovative, state-of-the-art solutions that meet the needs of our customers today and into the future. By partnering with Avaya, we are able to deploy their world-class technology solutions, and help organisations of all sizes achieve their digital transformation objectives. We are proud to have been associated with this company for such a length of time and look forward to many more years of successful partnership,”
Bilal Al Zamgan, group general manager, Fakhro Electronics.

“This partnership is testament to the strength of our support for Bahrain, a market we see as a key growth area for Avaya going forward. Our partnership with Fakhro goes back many years and we have developed that partnership over the years. Today we are working together to help organizations across the region leverage our solutions to achieve their digital transformation objectives,” said Mohammed Areff, VP, Avaya Middle East, Africa and Turkey.   - TradeArabia News Service