Beecell, a leading player in the mobile value-added services sector, has signed an agreement with Zain Jordan to launch its multiscreen digital entertainment content store 'Zoom.'

The agreement is aimed at providing Zain customers with “Zoom” store of highly valued digital entertaining content satisfying all customers’ tastes, said a statement from Beecel.

The store offers applications, games, videos, music, themes, and articles all in one place and users can freely browse and choose to buy them based on a la carte or a subscription basis.

Zoom can be browsed and consumed through a regular PC by vising the online portal, or by downloading Zoom mobile application which is available on both Android and iPhone.

The application is user friendly and contains all content types on one app, it stated.

On the launch, Zain CEO Ahmad Al Hanandeh said: "This stems from Zain’s keenness in providing customers with an integrated content that includes entertainment, social, cultural, religious programmes besides games, applications and videos compiled by Zain in one place to enable customers to enjoy the content at any time without any effort."

Zain also allocated exclusive content to its customers across Zoom platform that allows them to access the exclusive content which is available only through this platform, he stated.

Beecell CEO Bashar Al Hantouli said: "Zoom is a product that took a lot of attention from Beecell and we made sure it offers a comprehensive library of content and application."

"We are not trying to compete with application stores like iTunes or GooglePlay, instead, we are filling a gap by highlighting local and relevant applications that would be hard to find on regular app stores. Local talents who create applications with a local flavor or use, will be able to market their apps easily through Zoom store," he added.-TradeArabia News Service