Avaya will showcase its latest innovations designed to enable companies to meet customer and employee expectations with true multi-touch communication capabilities, at the Gitex Technology Week 2016, in Dubai.

Along with customers and partners, Avaya will demonstrate real-world use cases for its cutting-edge solutions, highlighting how it is helping organizations in the Middle East and beyond achieve their digital transformation objectives.

Gitex Technology Week 2016 will be held from October 16 to 20 at the Dubai World Trade Centre.

With 89 per cent of businesses today expecting to compete primarily on the basis of customer experience, organisations need to evolve digitally and deliver truly differentiated experiences to their customers and workforces. However, IT departments are struggling to keep pace: by the end of 2017, market demand for mobile apps will grow five times faster than internal IT organisations can deliver them, according to Gartner.

Companies need to be able to drive digital transformation initiatives and react to changing demand at customer speed, it said.

At Gitex Technology Week, Avaya will demonstrate cutting-edge solutions that create amazing experiences for both customers and employees, helping businesses to compete more effectively in today’s rapidly changing environment.

Avaya, a global leader in business communications software, systems, and services, will highlight its latest products at Gitex, including:
•  Avaya Breeze:  the next generation of the Avaya Engagement Development Platform, which profoundly simplifies application development while delivering built-in capabilities for enhanced mobile, customer-facing and hybrid/cloud requirements;
•  Avaya Oceana: an extensible, software based solution for true multi-touch customer engagement, built on the Avaya Breeze platform;
•  Zang: a wholly owned subsidiary of Avaya, Zang is an innovative cloud communications platform and communication application-as-a-service that revolutionizes the way businesses can use communications to connect with customers and employees.

 “Avaya is committed to helping organizations achieve their digital transformation goals, and enabling them to respond to changing customer demand. Speed is the new currency for business transformation – businesses need to understand, predict and map the customer journey in real time. Gitex Technology Week 2016 is the perfect platform for us to demonstrate Avaya’s ability to collect information and unleash its full potential, so we are very excited to participate yet again in this important event,” Mohammed Areff, vice president, Middle East, Africa and Turkey, Avaya. – TradeArabia News Service