Media Links, a market leader in solutions to transport broadcast media and data over IP  in the Europe, Middle East and Africa (EMEA) region, is set to officially launch its partner programme at IBC.   

Founded in 1993 with its headquarters in Kawasaki, Japan, Media Global Links is a leading developer and manufacturer of broadcast network infrastructure and media transport solutions.

"Media Links has a proven track record supporting major global events like the Olympic Games and the World Cup, we serve high profile media and broadcast clients like NBC and Turner and in addition, we are also a key supplier for global communications networks like Telstra," stated John Smith, managing director, Media Links EMEA.

The company’s mission is to offer broadcasters and network providers throughout the world a leading edge technology, enabling them to economically transport the complete suite of content signals – 4K, HD/SD video, audio or data - onto their multi-service IP/Ethernet networks.

"Last year, as part of Media Links’ continued expansion program, we opened our first wholly-owned division in the EMEA region, based in the UK," noted Smith.

"To capitalise on the growing market for moving content over IP within the live broadcast environment, we are now looking for long-term strategic partners to address the diverse range of channels, languages and territories available," he stated.

“We have all seen trading agreements that favour one side or the other,” noted Smith.

"However, true partnership agreements have to understand and meet the needs of everyone in the chain.  Therefore, we have carefully designed a Partner Programme to deliver a clear range of benefits to for partners and their clients," he added.-TradeArabia News Service