Loetscher ... bid to meet needs of social media consumers
Zain Bahrain launches mobile deal for social media
MANAMA, June 26, 2016
Zain Bahrain, a leading telecom operator in Bahrain, has launched its new postpaid packages for mobiles, which allows customers to consume social media applications without any data charges beyond their initial subscriptions.
The new ‘Truly Unlimited Social Media’ packages give Zain customers unlimited access to the most popular social media applications including WhatsApp, Instagram, Facebook, Snapchat, YouTube, Twitter and others.
“Data has grown to consume the bulk of the mobile telephony experience, with social media becoming a central part of this,” said Zain Bahrain marketing director, Roland Loetscher.
“We have created packages designed to meet the needs of heavy social media consumers, offering them a range of options to meet their particular channel preferences. We started by offering ‘Truly Unlimited Social Media’ with our mobile prepaid packages, which was very well received by the market. Now we have extended the benefits so that our mobile postpaid users can receive the same tailored experience.” – TradeArabia News Service