Virgin Mobile said its regional unit has been named the most successful mobile virtual network operator in the Middle East & Africa (MEA) region at its global conference in Amsterdam.

The company has been awarded the “Most Successful MVNO” globally award at the MVNO World Congress of 2016 held in Amsterdam. The prestigious annual conference and competition is held every year to recognise the industry's achievements around the world.

Virgin Mobile's regional unit won top honours at this year’s ceremony for its unparalleled success breaking into and innovating in the MEA region’s mobile telecom markets.

It has emerged as the fastest growing MVNO in the Middle East and Africa achieving more than 2.5 million customers across all of its markets.

It has had particular success in Oman where it currently has over 10 per cent of the market share, which is among the highest of any MVNO globally, as well as in Saudi Arabia where a customer base of over one million was reached within a year of becoming the first fully licensed MVNO to launch in the kingdom.

At the award ceremony, Mikkel Vinter, the CEO and founder of Virgin Mobile MEA, said: "This global award recognises the success of our team's hard work. Since 2006 we have pioneered the MVNO concept across the region, championing products and services that appeal to the young and the young-at-heart. To be recognized with the main award by our global MVNO peers is a gratifying accomplishment."

At the event, Virgin Mobile MEA met several key industry members to discuss the future of the telecom industry and the opportunities that are available for growth. Additionally discussions on the global MVNO strategies were also pivotal questions for an industry whose value is forecast to reach $73.2 billion by 2020 according to Grand View Research, a market research company.

"Virgin Mobile MEA offers a unique value proposition," remarked Vinter.

"As a group we are committed to developing unique, flexible and mobile-first experiences to our customers. This award encourages our continued focus to drive greater digital innovation and competitive customer experiences, not only within the company, but in the Middle East and Africa telecom industry at-large," he added.-TradeArabia News Service