Virgin Mobile Middle East & Africa (VMMEA), part of the Virgin family group of companies announced today that 2.5 million customers now use its mobile telecom services.

Mikkel Vinter, CEO and founder of Virgin Mobile Middle East and Africa, said: “The mobile markets of Middle East and Africa are highly connected, young, and extremely data-driven. We are proud that 2.5 million people have signed up for VMMEA’s service. It’s fantastic that millions agree we are making mobile better with digitally-driven and customer-centred offerings.”

In 2015, less than one year after it became the first fully licensed MVNO in Saudi Arabia, VMMEA had achieved 1 million subscribers in the kingdom, with 280,000 people signing on through the digital Number Booking Service, an initiative that allowed new customers to choose their new phone number online, a statement said.

“Market dynamics in this region are moving so quickly. In the Gulf region, in particular, there is an increasing focus to the customer experience both via traditional and digital channels,” Vinter said. “The swift and sustained adoption of VMMEA services signals that as a Group we are well positioned for this change.”

Within the next five years VMMEA intends to strengthen its market-leading position across the region, with an ambition to serve more than 10 million subscribers within 5 years, according to the statement. – TradeArabia News Service