Telecom operator Zain Iraq has announced the commercial launch its mobile money services with eServGlobal, a provider of mobile money solutions, at the ongoing Mobile Wold Congress in Barcelona, Spain.

The service was soft-launched in January and has already attracted strong interest, a statement said.

The service is called 'Zain Cash' and is offered by Iraq Wallet, which is an authorised company from the Central Bank of Iraq (CBI). Through Zain Cash, customers can have a mobile wallet linked to their SIM card, enabling customers to make financial transactions easily and at any time. The services include cash-in/cash-out, transfer money from one wallet to another, recharge for prepaid account & bill payment for post-paid account, among others.

Scott Gegenheimer, CEO, Zain Group, said: "We are embracing the opportunity to launch new services that improve the livelihoods of the communities we serve, and through eServGlobal's solution, we will be able to offer life-enhancing mobile services and cement our position as a market leader in the mobile-money arena across our region."

John Conoley, executive chairman, eServGlobal, said: "We are proud to be working with this innovative Operator Group as they roll out market-leading solutions across rapidly evolving markets. We look forward to continued collaboration with the Zain Group to launch mobile financial services across their operations."

eServGlobal has a framework agreement with the Zain Group to provide end-to-end mobile money and EVD (electronic voucher distribution for prepaid recharge) solutions across Zain Group's operations. – TradeArabia News Service