Sony Professional Solutions MEA and Darwish Technology, its local partner, hosted the first-ever Sony Technology Event for Professionals (STEP) conference in Dubai, UAE, in response to the evolving needs of Qatar's audio visual community.

 

The two-day STEP event, which concluded today (November 18) at The St. Regis Doha, Al Gassar Resort, brought together a broad range of stakeholders including key system integrators, consultants, broadcast professionals, faculty and students of applied media and mass communication to experience the future of AV with Sony’s complete portfolio of professional solutions. 

 

The conference has dedicated consultants to showcase the best of solutions for various segments ranging from auditoriums, classrooms, boardrooms, security control rooms, video studios and home cinema.

 

Rob Sherman, managing director, Sony Professional Solutions MEA, said: “As a leading company in providing professional audio visual solutions we want to gain a better understanding of the market requirements and ensure that our solutions add value to every aspect of our customers business. 

 

"STEP is just one of the exciting ways that Sony will engage with all stakeholders and help shape the future of audio visual solutions in Qatar. 

 

"We are very enthusiastic about many application areas for our solutions and at STEP we will be showing a sample of the breadth of our product range and demonstrate our position as industry-leading innovators in technologies in broadcast, security and professional display solutions. We also want to connect and speak directly to our customers and understand how we can better support and work with them.”

 

Ziad Asmar, Darwish Technology director, said: “We look forward to hosting STEP and showcase the future of AV for this evolving market, Darwish Technology has been proudly distributing Sony products for more than 50 years now in Qatar and has been closely associated with all the innovative products that Sony has launched. 

 

"This important technology event will provide the local community with Sony’s finest audio-visual professional solutions and it reinforces our commitment to engage with end customers, system integrators and consultants.” - TradeArabia News Service