Dubai-based ARM, a leading speciality distributor of cyber security and digital forensics solutions, has announced that it will be rebranded as Credence Security with immediate effect.

The purpose of this rebranding exercise, which includes a new logo, is to better reflect Credence’s position as one of the most trusted providers of cyber security, digital forensics and IT security solutions in the Middle East, Africa and India, a statement said.

Garreth Scott, sales director at Credence Security said: “One of the key reasons that system integrators and channel partners in the region choose to partner with Credence is because, unlike most other distributors, we focus on taking a consultative solution approach – we collaborate with our partners and their customers to understand their needs both from a technology and business perspective and then work very closely with our partners to deliver tailor made solutions. As such, our clients rely on us and trust us to deliver best in class IT security solutions that will protect their organisations from some of the most severe and malicious attacks.”

“It is very important to us that our company name and logo clearly reflect these values of trust and confidence that our partners have in us – and nothing says trust, confidence and reliance better than Credence! At the same time, we wanted our name to communicate our core focus on security solutions which is why we settled on Credence Security,” added Garreth.

Vivian Gevers, managing director at Credence Security, said: “This is an extremely exciting time for us at Credence Security – we are in the process of growing our presence across the Middle East, Africa and India.”

“In parallel we are looking to expand our solution offering in an effort to better serve our clients and provide end-to-end security solutions. Rebranding as Credence Security is the first step in our effort to position ourselves as the number one cyber security, digital forensics and IT security solutions provider in the region,” he concluded. – TradeArabia News Service