Bukumal installs Sage's CRM system
DUBAI, August 11, 2015
Bahrain-based conglomerate Bukumal has invested in leading provider of business management software Sage Middle East's popular CRM.
The leader in retail, power and energy, properties, security, construction and industrial supplies in the GCC, offers solutions and services to the building and power protection industries with a primary focus on quality service and customer experience, said a statement.
It installed Sage CRM with the help of Fakhroo Information Technology Services after noting the need for automated sales processes for its customer relationship projects, it said.
Hassan Ansari, executive manager-SCM and Operations for Bukumal, said: “We did not have a system in place for sales data collection and automation of creating reports to help us keep track of all our projects, and this impacted our ability to streamline our services.
“The Sage CRM was the perfect choice for us, since it is an internationally certified software brand. Aside from that, the professional and timely approach by Fakhroo IT made installation simple and painless. They really took the time to understand our scale of activities and its corresponding challenges, and provided a seamless solution.”
Bukumal’s decision to switch to Sage CRM was reinforced by its easy-to-use setup and installation processes, which saw the implementation of the modules happen in phases, with testing and revisions as required, said the statement.
The staff also underwent the necessary training to familiarise themselves with the system, it said.
Hassan acknowledged that implementing Sage CRM has enabled Bukamal to take informed critical decisions and assist them in planning for the future.
“Now, we have a more improved and efficient sales process, along with the ability to have instant reports , because everything is neatly stored in one place,” he noted, adding that Bukumal’s investment was money well spent for a solution-driven software that meets customers’ requirements.
Anwar Saleem, technical manager at Fakhroo IT, said: “We wanted to give the team at Bukumal an easy-to-use, flexible and integrated system which will allow for streamlined business processes to maximise output.
“With the Sage CRM, they definitely made the right choice, as the program is a long-term solution to de-clutter even the most complex processing systems.” - TradeArabia News Service
