Charming Charlie demand grows with Oracle solution
DUBAI, August 3, 2015
Charming Charlie, a women’s contemporary jewellery and accessory retailer, has met widespread consumer demand with aggressive growth, following timely upgrade to Oracle Retail Merchandising solutions that support both its immediate needs and its international expansion plans.
The retailer has more than 350 locations across the US, Canada and Dubai, and is poised for further domestic and international expansion in the coming months, said a statement.
The growth outpaced its IT systems and Charming Charlie launched an initiative that would establish scalable, modern retail operations on new Oracle Retail systems.
John Hnanicek, chief information officer, said: “With the complexity of a lot of product SKUs, ongoing store openings, and international expansion, we needed a technology foundation from Oracle Retail that would be able to grow with us.”
Over a 13-month period beginning in late 2013, with the help of systems integrator and gold level member of Oracle PartnerNetwork, OLR, Charming Charlie implemented Oracle Retail Merchandising System, Oracle Retail Trade Management, Oracle Retail Price Management, Oracle Retail Invoice Match, and Oracle Retail Store Inventory Management.
The integrated Oracle Retail systems support best-in-class operations across critical areas such as inventory management, sales forecasting, and pricing/markdown management.
Charming Charlie was already using Oracle E-Business Suite Financials, and the Oracle Retail Merchandising solutions are integrated with this and an array of in-house systems, which increases the speed at which informed decisions can be made.
In addition to helping drive both U.S. and international growth, the Oracle Retail solutions provide world-class retailing capabilities.
By employing Oracle’s industry best practices on merchandise hierarchy setup and price management, Charming Charlie is gaining operational efficiencies.
The Oracle Retail solutions automate and streamline pricing strategy execution, adding the ability to set regional pricing and meet competitive pricing targets, and they simplify key operational processes such as re-class and markdowns.
Jill Puleri, senior vice president and general manager, Oracle Retail, said: “By implementing Oracle Retail, Charming Charlie has an operations platform to drive growth and facilitate quick-turn response to new market opportunities.
“Oracle is committed to providing retailers with the right mix of solutions, global support and best practices to deliver commerce anywhere and drive profitability.” – TradeArabia News Service
