Dubai-based telecommunications operator du has reduced the international calling rates for its Filipino customers to just 36 fils  ($0.09) per minute, to any number in the Philippines.

It represents an extension to the recently announced Kabayan offer by du, which is a part of the company’s ongoing initiatives aimed at connecting loved ones from various communities living in the UAE, said a statement.

The current Kabayan subscribers will automatically benefit from the special calling rates, it said.

Fahad Al Hassawi, chief commercial officer, du, said: “At du, we are putting smiles on the faces of our valued customers by adapting our products and services in ways that add life-to-life. Enabling the Filipino community to connect with home more often contributes to the happiness of the community.

“The Filipino community forms an important demographic in the UAE, and as a brand that truly cares, we have decided to reduce our calling rates to any network in the Philippines from 45 to 36 fils per minute. Initiatives like these enable du to further approach the smart city vision, one in which the happiness of its people is vital.” - TradeArabia News Service