Levtech Consulting, a leading provider of Microsoft Dynamics solutions and services, has implemented Microsoft Dynamics AX and CRM at GGICO, a conglomerate listed publicly in the Dubai Financial Market, with widely diversified activities in real estate, retail, hospitality, financial services, manufacturing and services.

With a view to streamline group operations, GGICO systematically pursued the implementation of Microsoft Dynamics AX and CRM at its head office.

The implementation project was preceded by a systems study and vendor evaluation exercise, during which Levtech Consulting proved their credentials and effectively communicated their project strategy.  

A key requirement was the real estate division’s need to centralise and streamline their operations so that the team could respond to everyday functions from property sales/marketing to maintenance more effectively.

Levtech introduced a new solution called ‘LevEstate’ that extends the functionality of Microsoft Dynamics CRM and Microsoft Dynamics AX to help GGICO manage the entire life cycle of a customer interaction from leads, property listings, sale transaction to facility management.

Microsoft Dynamics AX also ensured that the back-office financial operations and inventory management processes were effectively managed.

Abhilash Nair, IT manager, GGICO, said: “There are several functions within a Group company that requires unconstrained communication between every department, partners and the customer. Microsoft Dynamics CRM and ERP along with LevEstate offers a comprehensive and flexible platform for us to manage key processes across financials, inventory management, investments, property sales activities and maintenance effectively.

“We are glad to have partnered with Levtech as their expertise and robust add-on solution offers the agility and scalability for us to manage our sales processes more effectively and provide high quality customer service.”

Anilesh Kumar, business development director, Levtech Consulting, said: “We are glad to assist GGICO in achieving their business objectives by offering a customer-centric solution that covers all aspects of the operations. Following the implementation, GGICO has seen improved collaboration between departments; allowing them to offer improved services to its customers.

“We now look forward to extending the LevEstate solution to cover additional aspects of the business such as a customer portal, marketing automation, call telephony and social media integration. We also plan to further leverage reporting and BI capabilities on Dynamics AX and CRM, in the next phase.” - TradeArabia News Service