HTC, a global leader in mobile innovation and design, has debuted its latest Desire line-up, its roster of mid-range smartphones specially built to cater to all customer segments.

The new range of Desire phones, dubbed advanced yet affordable, include the Desire 820, the Desire 816G, the Desire 620G, and the Desire 320, said a company statement.

The highlights of HTC’s Desire line-up include Dual-SIM support, bold designs, premium imaging capabilities, HTC BoomSound and high definition displays, it added.

Neeraj Seth, head of Marketing for Middle East and Africa, said: “Today, the MEA region’s ever-evolving smartphone market is rife with growth opportunities.”

“At HTC, we are so proud to be offering our discerning consumers high-quality products customized to fit their unique demands. We want to provide all smartphone users with a wide choice of flexible yet powerful smartphone solutions – state-of-the-art devices that are accessible, affordable, and do not compromise on quality. The Desire series ticks all those boxes,” he added.

The HTC Desire 820:
The HTC Desire 820, the successor to the popular HTC Desire 816, is powered by the Qualcomm Snapdragon 615 processor, with integrated 4G LTE Cat 4 connectivity and 64-bit, multi-core CPU. It possesses a 5.5” high definition screen and HTC BoomSound.

The HTC Desire 820 is available in gloss white with light grey trim, matte grey with light grey trim, and gloss white with blue trim across all retailers in the UAE, for Dh1,499 ($408).

The HTC Desire 816G Dual-SIM:
The HTC Desire 816G comes with HTC’s iconic dual-frontal speakers and HTC BoomSound, while HTC BlinkFeed keeps users up-to-date with the latest news and social updates on the spacious 5.5” screen. Its two powerful cameras for photography lovers. A 13MP rear-facing camera complete with HTC Zoe and automatic highlight videos, as well as a 5MP front-facing camera.
 
The device is powered by an Octa-core, 1.7 GHz processor and offers 3G connectivity, the HTC Desire model offers world-class speed and power and is fully-equipped to keep pace with the most active lifestyles, whether browsing, gaming or switching between multiple apps.

The HTC Desire 816G Dual-SIM is available in gloss white and gloss grey across all retailers in the UAE, for Dh1,099 ($299).

The HTC Desire 620G:
The Desire 620G offers a 5” high definition screen as the HTC Desire 620, but with the added flexibility of dual-SIM support. In order to support the dual-SIM functionality, the Desire 620G is powered by a 1.7GHz Octa-Core processor and features Android 4.4 and 3G connectivity with support for HTC BlinkFeed, video highlights and lock screen functionality.

The HTC Desire 620G is available in gloss white with light grey trim and gloss white with blue trim across all retailers in the UAE, for Dh899 ($245).

The HTC Desire 320
The HTC Desire 320 is powered by a quad-core processor to reach completely new performance levels for a value smartphone. Consumers can enjoy impressive gaming graphics and video motion, as well as rapid online browsing and serious multitasking power.

The device includes high-resolution 4.5” display with quad-core processing, a 5MP main camera that shoots 1080p videos, and built-in zero edit tools that create 30-secon¬d movies. The phone comes complete with HTC BlinkFeed for automatic breaking news updates.

The HTC Desire 320 is available in grey across all retailers in the UAE, for Dh599 ($163), it added. – TradeArabia News Service