Avaya, a global leader in business communications, will unveil its strategic direction for 2015 at an upcoming conference in Dubai for customers and channel partners, the company said.

Running on November 9 and 10 at the Atlantis, “Beyond,” Avaya’s 2015 PartnerConnect conference, will provide a platform for customers, partners and global leadership to engage, and enable participants to look beyond their challenges today and transform to be ready for the future.

Responding to the global change in how governments, businesses and individuals use technology to do business and socialize, Avaya will champion engagement in the coming year, enabling its customers to successfully navigate the transition into the new wave of future-ready mobile, cloud and application technologies, a company statement said.

More than 1000 channel partners and customers from the public and private sectors of the Global Growth Markets theatre will attend, representing one of the largest portfolios of technology business communities in the world.

The conference is keynoted by Pierre-Paul Allard, Avaya’s senior vice-president Worldwide Sales and president Global Field Operations, and hosted by Nidal Abou Ltaif, president Global Growth Markets.

It is intended as both a launch point and an announcement of Avaya’s coming year-long strategy in its growth markets, and is a statement of commitment to the company’s partners and customers alike, the statement said.

“It is a great honour for us to host our strategic partners and our customers from around the world under one roof here in Dubai. We are set to take our guests beyond today and well into the future, demonstrating our commitment to delivering superior technology and service that enables them to accelerate their success as we move into the coming era,” said Ltaif. – TradeArabia News Service