The Nawras brand in Oman, which transformed into Ooredoo last week, is set to roll-out the new brand supported by a range of initiatives and new services.

As Ooredoo, the company will strive for consistency in delivering the best customer experience, providing a robust network and offering a wide range of cutting edge products and services to enable digital lifestyles, said a statement.

A celebratory event was held in Muscat to mark the occasion, attended by H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, Chairman of Ooredoo Group; Dr. Nasser Marafih, Group CEO, Ooredoo; Greg Young, Ooredoo CEO in Oman; Ooredoo Oman Board members and a host of major Omani dignitaries and senior business leaders.

Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, chairman of the Ooredoo Group, said: "In taking on the Ooredoo brand, our Oman operation is embracing a new identity that will combine the best of our existing community-focused efforts in the Sultanate with our on-going work to support human growth across our global footprint.

“Ooredoo today is fast becoming a global communications company that leverages its data leadership, international partnerships and world-class networks to offer an enhanced range of life-enriching services to its customers that enable them to pursue their ambitions and aspirations."

With the Ooredoo name present in Qatar, Algeria, Tunisia, Kuwait, the Maldives, Myanmar and now Oman, customers have already seen significant benefits and changes to the customer experience accompanying the brand transformation.

Ooredoo operates in heavily youth-oriented markets characterised by strong and rising demand for data services, and each operation has been able to share experiences and resources to fully meet the demands and needs of customers, said the statement.

In Oman, customers have already seen the full physical transformation of the nationwide network of Ooredoo shops, as well as the launch of new mobile packs, it said.

The new postpaid promotion will enable customers to use their local minutes when roaming overseas, while prepaid customers have received more international calls.

The company is also leveraging its global relationships with major device manufacturers to bring the latest technology to Oman, launching the iPhone 6 with a special postpaid bundle so that customers can get the most out of the device.

Businesses are also seeing a new range of benefits, including the launch of ‘Email Everywhere packs for small and medium enterprises, designed for customers who have not yet picked up a data plan and who need email access across their companies.

Ooredoo is also set to launch ‘SmartWoman,’ a new web application designed especially for women in Oman that provides an online community incorporating a variety of features such as expert content and networking tools to support women's economic empowerment.

The launch of new services follows on from the company's RO97 million ($250 million) network investment programme of the past 36 months, which has delivered superfast 3G and 4G LTE services across Oman.

Ooredoo is also completing its nationwide Fibre infrastructure, supported by a global submarine cable network, to offer homes and business the fastest Internet connections over the most robust national system.

Dr Nasser Marafih, group CEO, Ooredoo, said: "Ooredoo is enriching lives through communications technology across multiple markets, and our customers in Oman can expect great things in the near future. We are building world-class networks, transforming the customer experience and working with leading developers in order to contribute to the digital future of Oman, and support His Majesty's 2020 Vision for a knowledge-based and digital society underpinned by information and communication technology." - TradeArabia News Service