ZTE, one of the global leaders in the mobile handset manufacturing industry, launched its three new smartphone devices at this year’s Gitex Shopper 2014 and has announced its strategic partnership with Global Distribution, a leading distributor of IT and Mobility products, as the exclusive distributor of ZTE-Smartphone products in the UAE.  

These three flagship products along with ZTE’s new line of smartphones will be displayed at their stand at Gitex Shopper, from September 27 to October 4 at Dubai World Trade Centre, Dubai, UAE.

Aiming to take on a bigger market share in the Middle East smartphone market, ZTE is showcasing its flagship products – Grand SII LTE, Nubia Z5S Mini and Blade Vec 4G.

Ning Tian, regional director of Mena, ZTE, said: “The UAE, one of the leaders in the global telecommunication industry with sophisticated growth in 4G network market, is one of our most concerned markets. In order to strengthen ZTE’s pioneer position in the GCC market, we see Dubai as an access to integrate into the wider Middle East and North Africa (Mena) region. We will launch premium products in this region through open channel and operator channel.”

The Grand SII LTE, known for its exceptional processing speed, is one of the world’s fastest 4G smartphones. It is paired with the new Qualcomm Snapdragon 801 processor. It has a 5.5 inch full HD, 1080p display, providing a crystal clear display.

The Nubia Z5S Mini appeals to customers’ needs for aesthetic value with its stylish look designed by an Italian artist Stefano Giovannoni. It is also packed with 4G chipset MSM8926 Quad core 1.2Ghz and is equipped with a 4.7 inch, 720p touch screen, one of Sharp’s excellent IGZO panels. It has 4G LTE connectivity and a MicroSD card slot to increase the 16GB of internal memory.


The ZTE Blade Vec 4G is just 7.8 mm thick. The back of the device is made of glass fibre with special stripes design, making it fashionably scratch-proof. This 4G smartphone has a 1280 x 720 display and an 8MP camera and runs on Android 4.4 KitKat.


Tao Jiang, vice president of EMEA (Europe, Middle East and Africa), ZTE, said: “While ZTE is already prominent in many countries in terms of our terminal products that help build and sustain infrastructures, we are also optimistic that our new and innovative smartphones will also gain ground and attain a considerable share in the smartphone and mobile market in the coming years in UAE.”

ZTE aims to ship 60 million smartphones in 2014 and expects revenue from the terminal device unit to grow more than 15 per cent in 2014 from a year earlier. - TradeArabia News Service