Etisalat, the UAE’s leading telecommunications operator, has launched carrier billing for the Samsung Galaxy Apps store, in partnership with Samsung Electronics.

The service will allow the operator’s customers to charge their purchases directly to their monthly mobile bill or prepaid account, said a statement.

Khaled ElKhouly, chief marketing officer at Etisalat UAE, said: “Introducing new and simplified billing and payment options for Samsung Galaxy Apps users is part of Etisalat’s efforts to improve our customers’ overall mobile experience. The service facilitates easy and secure payment for a huge catalogue of apps and games that our customers desire.”

Hayssam Yassine, head of Telecommunications Group at Samsung Gulf Electronics, said: “We are extremely pleased to partner with Etisalat to be able to make the Samsung Galaxy Apps more accessible to our customers and enhance their user experience.”

To enable this payment option, customers need to choose the application that they want to buy from the Samsung Galaxy Apps. Afterwhich, they can select the ‘Etisalat account’ option on the payment screen to continue with the transaction.

The customer’s Etisalat account will be automatically set as the default option for all future purchases of applications and games. - TradeArabia News Service