SanDisk, the global leaders in flash memory, showcased some of its latest products at Africa’s first ever DISTREE Conference, held recently in Kenya.

Africa represents one of the biggest opportunities for the flash giant to broaden its market presence and expand its product and distributor footprint, a statement said.

“DISTREE Africa will create a platform in the African IT channel for unrivalled opportunity and we are excited to be part of it,” said Sreedhar Sreekumar, regional sales manager, Middle East & Africa.

“Africa represents a priority market for SanDisk, with strong growth potential. We will showcase our solid lineup of high-quality products and are confident that we will continue our success in this market. We want to capitalize on opportunities and we are executing strategies to boost growth, explore new channels, and provide products that offer a real benefit to African customers.”

SanDisk will also use DISTREE as a platform to highlight its ‘Buy Only Original’ campaign, which started a year ago to encourage the purchase of authentic SanDisk products.

“With 400 participants from 25 countries taking part in DISTREE Africa it is important for us to engage these partners. We made positive strides in 2013 in establishing the brand in key countries across the continent and will now focus on growing our presence further,” concluded Sreekumar. – TradeArabia News Service