Ericsson today appointed Rafiah Ibrahim as the new president and head of region Middle East and North East Africa.

The new appointment aims to further strengthen Ericsson’s market position and accelerate the transformation towards the Networked Society in the Middle East, a statement said.

Hans Vestberg, president and CEO of Ericsson, said: “Rafiah brings different and market relevant competence and experience to our team and to region Middle East and North East Africa in specific. But above all, Rafiah is a leader with strong commercial drive and have a relevant knowledge of the Middle East and North East Africa market. This appointment also shows the diversity in Ericsson’s leadership team.”

Ibrahim has more than 30 years’ experience from the telecommunications industry of which 18 in Ericsson. Past positions include country Manager of Bangladesh, head of global customer units as well as head of former market unit North Africa with responsibility for business in 11 countries.

In addition to her role as president and head of region, Ibrahim will also become a member of Ericsson’s Global Leadership Team.

Ibrahim’s appointment will be effective July 1. - TradeArabia News Service