Etisalat is offering a final chance to its customers for mobile SIM card registration under the ‘My Number, My Identity’ campaign.

All those who fail to register will have their mobile lines disconnected starting from March 17.

Mandated by the UAE Telecom Regulatory Authority in July 2012, registration of mobile lines will ultimately protect subscribers from misuse or confidentiality infringement.

The easy and quick registration policy requires mobile subscribers to provide valid and original identification documents at any Etisalat kiosk across the country along with a copy of the ID proof.

Documents include Emirates ID or passport for UAE nationals, passport or GCC National ID for GCC nationals, and the Emirates ID or passport along with valid residence visa for all other nationalities. Business and government customers must present a valid establishment card issued by the UAE Ministry of Interior.  

The major point of sales across the UAE will remain open from 4pm to 10pm on Friday, March 14, 2014, to facilitate mobile number registration for Etisalat customers, said the telecom company.

On other days, registration may be done within normal working hours. Besides the main outlets, customers can update their information at the 40 locations of Etisalat partners including OnTime, Leader, Fixit, Enjazat, Wathiq, Al Mustanad business men services and Al Saqer business men service center.

Ayman Eldessouky, the chief sales officer, said: "Etisalat’s business strategy is aimed at service excellence that guarantees customer satisfaction. Registration of mobile numbers is a crucial step towards preventing the global threat of identity theft and misuse. "

"We have extended all necessary support to the TRA by introducing new channels for registration and adding new partners to ease the process for customers," he stated.

“Only a small percentage of our customers are yet to comply with the mandatory requirement. Hence, we decided to extend our work hours to offer a last chance to customers to register,” added Eldessouky.-TradeArabia News Service