Batelco, Bahrain’s leading telecom company, has been ranked the Number 1 brand on YouTube in Bahrain by Tawasul Al Khaleej, a leading social media and communication consultancy in the GCC.

Tawasul Al Khaleej compiled data from three major social media networks in Bahrain – Facebook, Twitter and Youtube, said a statement.

It found that telecommunication operators are the most popular brands across all major social media networks in Bahrain, with Batelco coming out ahead of all other companies on YouTube.

Batelco increased its use of all social media avenues in the last year and encouraged the use of the leading networks by holding prize winning promotions via YouTube, Twitter and Facebook.

Muna Al Hashemi, general manager of the consumer division, said that Batelco is aware that more and more of its customers, especially the youth market and young executives, utilise social media on a daily basis.

“Accordingly, we use these networks to communicate our product news with these sectors of our customers and also add some value and fun by holding prize winning campaigns that suit their needs,” she added. - TradeArabia News Service