Etisalat said it has successfully registered 75 per cent of its mobile phone customers under its ‘My Number, My Identity’ campaign ahead of the Telecom Regulatory Authority’s (TRA) deadline.

As per its new rule, the TRA has made it mandatory for all the mobile users in the UAE to re-register their phone accounts before January 16.

The UAE's leading telecom company said those who fail to re-register their mobile numbers risk having their services interrupted and possibly even disconnected, under the TRA’s direction.

The January deadline represents customers’ last chance to keep their existing phone numbers and retain uninterrupted mobile phone service, it stated.

In order to encourage registeration, Etisalat recently launched a weekly raffle draw under which 30 of its customers won BlackBerry smartphones.

Etisalat said it will be giving away 140 BlackBerry smartphones through draws to reward 10 registered customers each week from now till January 2014.

All Etisalat customers who have registered their phones are automatically entered for the raffle, it added.-TradeArabia News Service