Info2cell.com, a leading mobile services application provider, has signed strategic deals with Bangladesh-based operators in a move to foray into the country and offer its range of Business-to-Consumer (B2C) services.

A recent industry report from GSMA Intelligence, a leading source of mobile operator data, analysis and forecasts, terms Bangladesh as an untapped mobile broadband opportunity. Aiming to become a major part of this growth, Info2cell.com is looking to leverage its diverse portfolio of products and services across the country’s mobile subscriber base of over 100 million subscribers.

The company’s keenness to tap Bangladesh’s mobile market is also driven by factors such as the robust smartphone penetration rate in the country and the impressive size of its value added services (VAS) segment.

According to Info2cell.com, the decision to enter Bangladesh’s mobile market is both timely and strategic as Bangladeshi mobile users have now demonstrated an increased demand for voice communication and data services.

Moreover, the GSMA Intelligence report has ranked Bangladesh as the ninth-largest market worldwide in terms of mobile subscribers for the first quarter of 2013. The country's mobile penetration rate stands at 40 per cent and reflects tremendous room for growth in the next few years.

Bashar Dahabra, founder and CEO, Info2cell.com, said, “These are very exciting times for the Bangladeshi mobile market, which is forecasted to enjoy double-digit growth before the end of the year. In line with this, we are targeting to establish our presence in the country and offer our wide range of innovative services.”

“Also, our ability to introduce new services according to the demands of our target audience makes us a perfect mobile services application provider for the country’s more than 100 million subscribers.

“Tapping into the Bangladesh mobile market also complements our current global expansion plan and underlines Info2cell.com’s position as a leading provider of world-class apps, solutions and services,” he added.

Founded in 1998, Info2cell.com is the first provider of value-added mobile phone services in the Middle East. The company has access to over 40 GSM operators and more than 100 million mobile subscribers across the Mena region. – TradeArabia News Service