Software AG, a Germany-based enterprise software company, has appointed Bashar Yaish as vice president for the Gulf region.

Yaish, who will be based in Dubai, brings over 15 years of professional expertise, having spent more than a decade enhancing technology sales performances across the UK, Ireland and Middle East markets.

He will oversee the expansion of the company’s business in the Middle East, with a specific focus on the Gulf, one of the world’s fastest growing ICT markets.

Among his initial priorities will be to maximise opportunities from existing strategic business alliances and partnerships, and position the company as a trusted advisor in Middleware solutions. - TradeArabia News Service