CompuMe UAE, a leading  retail management firm, has launched a rebranding initiative under which it will be known as 'tecbuy' with a new logo.

The rebranding is part of the company’s continuing move to strenghten its market presence and reach out to a wider customer base in the UAE, said Dikran Tchablakian, CEO, tecbuy.

“These are exciting times for the region’s IT and digital electronics segments—which has seen the growing popularity of mobility based devices like tablets, smartphones, cameras and laptops. This increasing preference for all things digital represents a successful fusion between the IT and electronics industry,” he added.

“Looking to play a major part in this growth, we have decided to rebrand as ‘tecbuy,’ ushering forth a new phase in our company’s continuing development as a retail management enabler."

CompuMe has made its mark as the only D&IT products and services enabler for the Middle East. The company has also been lauded for its innovative ‘store-in-store’ (SIS) concept, which has helped develop key partnerships with leading retailer brand names like Virgin Megastores and Carrefour Market. - TradeArabia News Service