Spectrami, a value added distributor (VAD) of IT products, has been conferred the Visionary VAD of the Year by The Integrator magazine for its innovative approach, channel initiatives and channel development.

The Integrator magazine also recognised Spectrami’s introduction of best of the breed technologies in security and storage space.

This new award was presented to Spectrami at an awards ceremony held at the JW Marriott Marquis Dubai Hotel, which was attended by over 150 key channel executives from all over Middle East.

The latest award from The Integrator magazine compliments the similar recognition by Channel Middle East and Reseller Middle East magazines earlier in the year. These awards recognise the leadership of Spectrami in channel and its contribution towards the growth of IT channel business in Middle East.

Anand Choudha, managing director, Spectrami, said: “We are happy and privileged to win this The Integrator Award, which is a testimony of our team’s commitment to our channel partners to provide them with latest and best of the breed technologies that provides the solution to the enterprises in the region.”

During the past year, the distributor took various steps to add value to its distribution business by empowering channel partners by providing training and certification on various technologies and products. Opening of its new office in Morocco is also part of its expansion strategy in the region and render more focus on emerging markets in North Africa.

Spectrami is the authorised distributors for several next generation, best of the breed technologies from vendors like Actifio, Fidelis XPS, LogRythm, Verdasys, Tenable and Invincea. – TradeArabia News Service