Huawei has appointed Optimus Technology and Telecommunications, a leading regional value added distributor (VAD) of IT products, to distribute its enterprise product range for networking, unified communications (UC) and security.

According to the terms of the agreement, Optimus will expand Huawei’s channel network across the GCC region, Pakistan, Afghanistan and Iraq and conduct regular marketing and channel development activities to help increase the vendor’s market share and reach in the region.

“Huawei is one of the global leaders in telecommunications technology and is making milestone progress in the enterprise space. Offering state-of-the-art products and solutions across industries including government, oil & gas, transportation, healthcare, education and more, Huawei has a unique position in the market in that they have already established themselves deploying many of the world’s largest ICT infrastructures in telecoms market,” said Meera Kaul, managing director of Optimus Technology and Telecommunications.

“The partnership is very important for Optimus as Huawei brings a complete range of technology for businesses across industries to help fulfill customers’ IT requirements. The Huawei product offerings are a value-add to our best-of-breed technology offerings within the Mena market and complement our existing solutions within this space.

“The addition of Huawei to our product portfolio enhances our overall offering enabling us to provide a comprehensive and complete solution to our partners and customers. We plan to position it with various complementary offerings from our other vendors. We look forward to working closely with them to grow their business further in this region and are confident our channel will be very happy to promote their products to their customers,” Kaul added.

Huawei’s enterprise products include solutions for data centres, cloud computing, enterprise networking and wireless, as well as Unified Communication & Collaboration (UC&C), video conference and telepresence solutions. Optimus will promote this product range through focused channel development activities, which include training, certifications, skills development and consultancy services to help them sell the solutions better.

Optimus will also offer value-added services such as marketing and pre and post sales support through Optimus 360 and will train partners to enhance their service capabilities and address customer requirements appropriately through its training arm Optimus Academy.

The distributor will offer an entire host of capacity building services through Optimus Primero, its marketing as a service offering, to enable its channel partners to position and sell Huawei’s products efficiently and effectively.

“Over the last few years, our Enterprise Business division has been investing heavily in developing our Middle East customer base,” said Dong Wu, vice president, Huawei, Enterprise Business, Middle East.

“As part of our regional expansion plans, we have signed with Optimus as our new distributor for our networking, UC and security products in Iraq, Pakistan, Afghanistan and the Gulf countries. Optimus, a reputed VAD in this region, has the experience, market knowledge, expertise and a solid channel base, which makes it an ideal distributor for our world-class enterprise products.

“Huawei will continue to invest in training, motivating and incentivizing partners, so they are well-equipped to represent our Enterprise products to their customers and prospects. We are confident that our partnership with Optimus will help us to further strengthen our market position and growth in the region,” he added. – TradeArabia News Service