Bahrain-based regional information and communications technology (ICT) company Bin Hindi Informatics has unveiled its new corporate logo and identity which reflects the evolution of the company's brand.

"The new logo represents our diverse set of products and services as well as wider regional aspirations," A A Bin Hindi Group president and chief executive Ahmed Bin Hindi said at a Press conference at the Sheraton Hotel yesterday.

Bin Hindi Informatics' earlier logo had been in place since the 1990s and the company wanted something fresh and innovative, reported the Gulf Daily News, our sister publication.

The idea was to reflect the changed business paradigm, redefined market prominence and the latest technologies.

"The new logo features BHI in silver lettering over a red sphere - representing not just Bin Hindi but also Bahrain - with design elements conveying a clear and crisp message," said BHI vice-president and chief operating officer Abdul Aziz Bin Hindi.

"In addition to delivering the important first impression that every organisation seeks to achieve, it also shows our non-negotiable core values and leadership philosophy in a simple style," he said.

In a departure from convention, the company went down the 'crowdsourcing' route for the redesign.

BHI had launched an online design competition via the blog ehulool.com, with more than 20 Bahraini designers submitting entries.

"The best concept was selected and modified to match our corporate objectives. The winner was given a Samsung mobile device," Mr Abdul Aziz said.

The company is the sole distributor for Samsung mobiles, laptops, printers, copiers and enterprise business group partner covering audio, video, home appliances and digital imaging systems in Bahrain.-TradeArabia News Service