Leading value-added distributor Spectrami has announced the opening of its new office in Morocco as part of its expansion strategy in the Mena region.

The new office is based in Casablanca and will serve the fast growing market for technology products and solutions in North Africa, which according to several independent reports is estimated well above $4 billion.

The Morocco operations for Spectrami are led by a team of senior IT professionals who bring with them decades of relevant experience, a statement from the company said.

Said Khoubbach will lead from front as the general manager for North Africa, while Majid Lrhazi will manage the business development as the sales director for North Africa.

Khoubbach comes onboard Spectrami after working for nearly 25 years working at various levels both in Morocco and in the region with the leading names in the industry like Microsoft, Getronics.

Lrhazi has worked for 15 years with Xerox, and HP Africa managing and developing business & channel in North as well as in West Africa, Saudi Arabia and other countries across Mena.

The team for the new office brings channel management, local market knowledge, understanding of technology and industry networking to the table, the statement said. Apart from technical and sales skills, the team also boosts multi-lingual skills like English, Arabic and French to effectively serve both vendors and channel partners.

Anand Choudha, managing director, Spectrami, said: "The new Moroccan office will be instrumental in helping us achieve our growth objectives. It will also be responsible for the development of business and the administration of new projects in Morocco and the whole of North Africa.”

Spectrami has been successfully working with the leading technology innovators in the world like Actifio, LogRhythm, General Dynamics Fidelis, Tenable, Verdasys, Titus and others. It plans to introduce its vendor extension model to North Africa to offer greater leverage to channel community.

"The growth of security and storage presents a huge opportunity for channel partners in North Africa and we are committed to support our channel partners by providing them with best of the breed technical products from our vendors. We will also offer the technical expertise that would add value to their portfolio as well as to their customers’ satisfaction,” Khoubbach said.

“Apart from our existing portfolio, we intend to introduce more products to the North African market and look forward to engage with new vendors exclusively for North Africa. We are definite that with an experienced team in place and active support of our vendors, we will be able to provide better margins to our channel partners in North Africa,” Choudha said. – TradeArabia News Service