Improving the customer experience, exploring the business models, strategies and innovative services required to maintain customer loyalty will form the agenda for an upcoming broadband event in Dubai.

The fifth edition of Broadband MEA, the largest and most prestigious broadband event in the Middle East and Africa, will take place on March 19 and 20 at the JW Marriott Marquis Hotel.

The region’s most senior executives from leading companies including Etisalat, STC, Zain, Mobily, Google, Batelco and many more will gather to discuss the successes, challenges and future opportunities with providing broadband services in their respective markets.

The conference has an exceptional speaker line-up, made up of a record breaking number of C-level executives from the leading telecoms and media businesses in the region.

Broadband MEA will provide a unique platform for networking with peers, developing business opportunities and discussions about how to move the industry forward in the region.

Broadband MEA’s programme also features The Executive Summit, an invitation only event which allows C-level decision makers to network and participate in highly valuable discussions about the issues facing the industry today.

The agenda also includes the first Interactive Broadband Expert Bar, which invites visitors to sit down with the region’s leading analysts and business experts to gain a greater understanding of the latest trends and technologies, future predictions and analysis of different markets.

Gavin Whitechurch, executive director at event organiser Informa Telecoms & Media, said: “Broadband MEA is evolving every year which echoes the forward-moving industry throughout the region.”

“With the return of the Executive Summit, the fantastic quality of the speakers and its co-location with Cloud World Forum Mena, 2013 looks to be the best Broadband MEA yet,” he added. – TradeArabia News Service