UAE's telecom service provider du has inked a strategic partnership deal with Sharjah Directorate of Town Planning and Survey to consolidate efforts to further develop telecommunications infrastructure and customer experience in the emirate.

The contract was signed by Saleh Bin Butti, member of executive council and chairman of directorate of Town Planning and Survey in Sharjah, and Fahad Al Hassawi, the du chief commercial officer (Human Resources and Shared Services) at the directorate.

Ali bin Sheen from Sharjah Directorate of Town Planning and Survey; Hatem Bamatraf, the executive VP, Network Development, du; Ahmed Aburahima, VP, Government Relations, du, and Sultan Owais, director of Government Relations (Northern Emirates), du also attended.

A true co-operation between the private and governmental sector, this agreement enables both parties to work within a collaborative framework and share experiences as well as services which intend to cater to Sharjah’s residents, said a statement from du.

The partnership will offer significant benefits to the Sharjah residents, by facilitating du’s ongoing services as well as developing and reinforcing its presence across an array of telecom fronts. Du will support (Sharjah Guide Map) as a golden sponsor, it stated.

On the partnership, Al Hassawi said, 'We are tremendously proud of joining forces with the Sharjah Directorate of Town Planning and Survey. This strategic partnership is perfectly in line with our vision to continuously serve the good of our customers, support our government and improve telecommunication standards across the UAE.'

“In signing this agreement, we will extend our telecommunications expertise in a strategic direction and within a leadership vision which establishes Sharjah as a city at the forefront of landscapes and infrastructure,” he noted.

Bin Butti said, 'By partnering with them to develop telecommunications infrastructure in Sharjah, we will be serving all residents in the emirate with the highest industry standards, and providing them with the best quality experience possible.”

“Through our partnership we will exchange expertise and work together to ensure the optimal telecoms situation for du, to provide our residents with seamless telecommunication services across Sharjah,” he added.-TradeArabia News Service