Gulf Business Machines (GBM), the region’s leading IT solutions provider, has appointed Andreas Weiss as the new director of IBM Systems and Technology Brands.

In his new role, Weiss will have business responsibility for GBM’s hardware unit and lead the consolidation, virtualisation and infrastructure optimisation initiatives for its customers.

Cesare Cardone, chief executive officer, GBM, said: “Weiss brings along over 25 years of experience in the IT industry across over 50 countries. He has extensive experience in the region which is crucial to driving GBM’s goal, providing our customers with the latest IBM cutting-edge technologies that lead to more advanced and reliable IT infrastructures.”

Having worked at IBM for 26 years, Weiss joins GBM with extensive IT experience in a variety of roles spanning from sales, marketing and brand management.

During his time at IBM, he managed the storage business unit for Central Europe and Middle East with sustainable growth for eight years. He was recognised for his work with several ‘Race for Success’ awards and ‘Best Brand’ recognitions.

“Bringing my years of experience to bear, I aim to drive the implementation of successful strategies that will provide additional value for our customers by providing IT infrastructure optimisation. The overall goal is to ensure we continue to deliver the most innovative IBM systems solutions available that fits to the customer needs,” Weiss said. – TradeArabia News Service