Reichle & De-Massari, (R&M), the Swiss structured cabling specialist, sees tremendous potential in the Saudi market and has added sales and technical staff to its workforce in the kingdom.

R&M’s increased Saudi presence is in line with its philosophy of better serving its customers by being close to them on the ground, said a statement.

“The company already possesses a successful track record in the Kingdom, having completed several notable cabling projects in recent years such as providing a new end-to-end state-of-the-art network cabling infrastructure to a leading government health care facility,” it said.

Jean-Pierre Labry, executive vice president, R&M Middle East and Africa, said: “The Saudi market is our near-term strategic focus due to the tremendous demand potential we see here.  This is across several industry verticals such as health, finance, telecom/public networks, and real estate.  Our increased staff will enable us to be more proactive and responsive to customers and market needs.”
 
R&M will also participate in the upcoming Gitex Saudi Arabia 2012 to unveil its latest breakthrough copper and fiber solutions.  This is the second consecutive year R&M is participating in the kingdom’s most prominent information technology event.

R&M’s innovative modular end to end copper and fiber solutions are a good fit for the type of large scale infrastructure projects now being undertaken in Saudi Arabia.  Large scale projects can also “go green” starting from their network infrastructure by installing R&M’s energy and space efficient cabling solutions that are manufactured in a green facility, the company said.

Manzoor Ali, managing director, R&M Saudi, noted: “We’re looking forward to exhibiting our broad range of modular cabling solutions, our data center solutions and FTTx solutions in this upcoming Gitex Saudi Arabia. Also we will demonstrate to customers how they can be customised for specific Saudi market requirements. With our efficiently designed copper and fiber range, network planners are also able to implement their green building requirements beginning with the cabling.”

R&M maintains local offices in Saudi Arabia, Egypt, Jordan, Qatar and the UAE, providing over 5,500 modular copper and fiber solutions for data center/structured cabling as well as telecom/FTTx/utilities.   – TradeArabia News Service