Reichle & De-Massari (R&M), the Swiss structured cabling specialist, is set to expand its market share in the Middle East and Africa (MEA) during the current year through new programmes and initiatives.

R&M has already seen rapid expansion worldwide with a year-on-year growth of 14.8 per cent in local currencies last year.

In terms of market share, the company is one of the top three players in MEA and plans to extend its presence in the region this year, a statement from the company said.

Over the past three years, R&M MEA has more than tripled its staff strength and undertaken a large number of high complexity cabling projects for both public and private sectors. The company now intends to further increase its employee strength as well as assembly capabilities, the statement said.

“We invest heavily in the region, for the region,” said Jean Pierre Labry, executive vice president of R&M Middle East and Africa. “Our sole focus is on providing the most innovative, reliable and flexible cabling solutions and we have become industry leaders in this niche market.”

“In terms of cabling alone, we have the largest dedicated team in the region and have a local presence in countries such as UAE, Saudi Arabia, Qatar, Jordan and Egypt. Speed of delivery is our key strategy in the region. This is why we believe in a strong local presence as it enables us to be close to our customers and to the market.”

“R&M sees the shortage of technical expertise as a market challenge in the region, which is why the company inaugurated two years ago its new training center at its regional headquarter office at the Dubai Airport Freezone (Dafza),” Labry said.

The state-of-the-art facility enables employees and partners to receive hands-on training in the wide range of products and solutions. Only partners who have undertaken the qualified partner program (QPP) are allowed to distribute and install R&M's solutions so as to ensure a high quality of implementation.

R&M MEA also recently launched a new partnership programme in Egypt which is the first-of-its-kind across all of its branches worldwide. It is aimed at increasing partners' technical proficiency in R&M solutions by providing marketing and financial incentives. – TradeArabia News Service