Zain Group has signed an agreement with Neustring to utilize its OptiPrizer predictive analytics software across seven Middle East markets to improve the cost and quality of its roaming services.

The software helps to increase profit margins through accurate and actionable analytics of individual customer’s activity, giving the operator an unprecedented ability to control, forecast and improve revenues.

The agreement covers all customers on Zain’s network in Bahrain, Iraq, Jordan, Kuwait, Saudi Arabia, Sudan and South Sudan, making it the largest deployment of NeuString’s software to date, a statement from Zain said.

Nabeel Bin Salamah, CEO of Zain Group, said: “We found out, during the analysis and testing period, that NeuString’s predictive analytics solution, OptiPrizer, offers many advantages and tangible results, and by using it, we have increased our efficiency and productivity, and we now have the ability to run targeted plans, which in turn has enabled us to increase our profit margins.”

“This cooperation will open up new horizons for Zain Group in this type of applications, as it will enable us to continue to fulfill our obligations towards our customers, in addition to devoting more of our resources in support of our core business,” he said.

Jens Nikolaj Aertebjerg, CEO of NeuString, said: 'NeuString has an unrivalled reputation for being able to provide focused, advanced, actionable analytics for telecoms.”

The OptiPrizer software is a proven solution processing the data of more than 45 operators worldwide, providing profit improvements of between 5 per cent and 22 per cent. – TradeArabia News Service