IP Technology Labs (IPTL), a leading provider of Ethernet appliances and Enterprise networking equipment, has appointed Dubai-based Almasa Value Distribution as its exclusive master distributor for Mena markets.

Almasa brings local stocking, international logistics, and pre/post sales channel support. IPTL products are turn-key appliances providing secure Ethernet connectivity end-to-end regardless of location, filtering, or dynamic addressing.

"We are pleased to add Almasa as a premier solutions partner," said Scott Whittle, president of IP Technology Labs.

“With field-proven channel management, solution sales, and business leadership capabilities, Almasa enables IPTL to effectively serve the market, the channel, and the customer with innovative Ethernet solutions.”

Almasa resellers, partners, and distributors will now have access to the entire IP Technology Labs FastLane solution portfolio.

The FastLane solution of SME/enterprise Secure Ethernet Gateways enables partners to meet customer’s expectations by removing the complexity and reducing the costs for transparent multi-site network connectivity, a statement said.

“Today, unified communications – between offices, devices, and applications – is no longer optional but a business requirement,” said Roger El Tawil, executive director of Almasa.

“Partners find the IP Technology Labs FastLane solution an ideal enabler for their related products and integration projects including VoIP, Video, Cloud, Messaging, Security, Remote-Office/Branch-Office Access, and Secure Ethernet Tunneling.  With Almasa’s local Mid-East/North Africa presence with local supply and support, our partners can say yes to all of their customer’s business requirements over and through any network.”

“The market recognizes and understands the need for seamless and secure network integration,” said Adnan Ghanem, regional director, Mena for IP Technology Labs.

“Channel partners love our products because they enable their solution with no implementation headaches.  Customers love the IPTL solution because their network applications work without any frustration. The message for the channel is that only the IPTL FastLane delivers on what’s important to IT – low cost, repeatability and reliability,” he added. – TradeArabia News Service