Gulf Business Machines has announced that it has achieved TelePresence Video Advanced Authorised Technology Provider (ATP) status from Cisco.

This designation recognises GBM as having fulfilled the training requirements and programme prerequisites to sell, deploy and support Cisco TelePresence Video products and solutions at the advanced level, said a statement.

The ATP programme is focused on providing a new way of working in which everyone; everywhere can be more productive through face-to-face collaboration with TelePresence solutions.

The advanced-level programme’s goal is to enable partners to market video endpoints with a full breadth of infrastructure solutions in addition to managed videoconferencing services, the statement said.

'Enterprises are increasingly seeking ways to drive productivity and harness video collaboration which is fast becoming the business tool of choice and is expected to grow multiple folds over the next couple of years. In addition, the investment and coalition of key regional service providers to interconnect business video communities enables users to have an affordable and immersive global business community,' said Hani Nofal, integrated networking and site services director, GBM.
      
“The Cisco TelePresence Video Advanced ATP programme is designed to enable partners to take advantage of the tremendous market opportunities ahead - not only in the telepresence space but also in the overall collaboration market,” said Claire Jones, regional manager at Cisco UAE.

“As a Cisco TelePresence Video Advanced ATP partner, Gulf Business Machines has made an investment in the sales, technical and life cycle services capabilities needed to deliver the industry’s most comprehensive and interoperable Cisco TelePresence Video portfolio,” Jones said. 

The Cisco Authorized Technology Provider (ATP) programme is part of the Cisco go-to-market strategy for emerging technologies, the statement said.

The programme helps Cisco define the knowledge, skills and services that channel partners need to successfully sell, deploy, and support an emerging technology. As the market changes, an ATP designation may be discontinued or evolve into a Cisco specialization, it said. – TradeArabia News Service